![]() It is part of a wider push from the company to invest 10 per cent of its global marketing budget into mobile. The deal is not exclusive and could see Mondelez strike additional deals with the likes of Facebook and Twitter. The Google global deal is a great example of this approach but there will be others to come soon.” Reilly adds: “We’re mapping media against the entire consumer journey and re-thinking our media investment through a mobile lens. Mondelez predicts 67 per cent of the world’s population will have a mobile phone by 2016 and is looking to steal a march on FMCG rivals using the channel. While financial details of the deal were not disclosed, it includes developing branded mobile websites, training, analytics and an opportunity to opt in to Google’s mobile beta programs.īeth Reilly, head of global digital strategy at Mondelez, says the business is seeing mobile engagement rates that are “sometimes four times greater than traditional display”. Google will also help develop the company’s mobile search, display and website offering. The one-year tie-up will see the two work together on developing tools around geo-location and mobile-voucher-type services. ![]() Meanwhile, Huffmaster has posted jobs for food production facilities in multiple cities across the country, which Local 364 members say match their job descriptions exactly.Mondelez is looking to drive more sales from smartphones for brands such as Halls Union representatives are meeting with the company in Baltimore this week to bargain. Police eventually showed up and told the protesters they could not block the parking lot exits with cars. When the bus reached the cars, the strikebreakers inside the bus got off and walked past the cars to smaller vans that then took them to the bakery. Protesters say a group of six Huffmaster security guards pushed, elbowed and shoved the protesters away and tried to wrest picket signs out of their hands as they blocked the bus. The protesters say that the bus driver kept driving forward slowly to break through the blockade. The idea was to block the strikebreakers in the lot so they couldn’t get to work. Last Wednesday morning at 5:30, a group of eight strike supporters parked cars at the two entrances of the remote parking lot where strikebreakers gathered to catch a bus to the Nabisco plant. Nonunion protesters sympathetic to the strikers have been taking more aggressive actions recently by impeding strikebreaking vans and buses from exiting and entering an external parking lot that Mondelez leased several miles from the facility. Huffmaster and Mondelez did not respond to WW’s requests for comment. Huffmaster’s website says that it trains security guards to document strike behavior, including potentially illegal activities.Īnother video shows two security guards pushing strikers away from a van entering the facility carrying strikebreakers. Another guard about 10 feet away from the line of guards holds a camcorder and records the scene. A line of six Huffmaster guards stand closely behind them, hands on their belt loops or laced behind their backs. 2 standing within inches on either side of a female striker, Regina Klavano, who’s holding a picket sign by the railroad tracks-where, until last week when police ordered them to move, strikers were camped to stop supply trains containing flour, sugar and oil from entering the bakery.Ī video from that day shows a line of seven strikers standing beside the railroad holding signs. ![]() One picture shows two male security guards on Sept.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |